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Zenger Group Acquires Boncraft, Combining Long-Time, Family-Owned Buffalo Printing Companies

Friday, Jul 30 2010
Zenger Group Acquires Boncraft, Combining Long-Time, Family-Owned Buffalo Printing Companies - Download PDF

BUFFALO, N.Y., July 30, 2010 - Zenger Group, a leading print and marketing communications services provider, has acquired the assets of Boncraft, Inc., combining two of the Buffalo area’s long-standing, family-owned printing businesses. Zenger Group will retain the Boncraft name with Zenger Group co-branding, and all 55 staff members will be offered Zenger Group employment in what is expected to be a relatively seamless transition, according to Stephen R. Zenger, president and CEO, Zenger Group.


“Boncraft is a strong brand in the printing industry, with great production facilities and great people,” Zenger said. “By bringing Boncraft into the Zenger Group family, we broaden the scope of our manufacturing and employment presence while expanding the geographic reach of our client base. Boncraft also extends our overall group portfolio with some new capabilities, particularly in packaging.”


Boncraft CEO Timothy Bubar and President James Bubar will remain with Zenger Group in managerial capacities. “We’re seeing two of Buffalo’s leading printing families come together to produce a world-class organization with exceptional depth and breadth,” Timothy Bubar said. “We believe that joining the Zenger Group is a great opportunity to move this business forward for our customers and employees.”


Boncraft has two locations: a 23,000 square-foot printing and finishing facility on 4222 South Taylor Road, Orchard Park, and a 16,000 square-foot direct mail processing, fulfillment and warehousing center at 3556 Lakeview Road, Hamburg. Retaining the Boncraft brand under the Zenger Group umbrella is a model employed successfully by Zenger in past acquisitions. Zenger acquired Partners Press in 2001 and has maintained and grown its brand identity since.

About Boncraft

Boncraft was founded in 1952 by James Bubar and Chester Sasinowski. Since Bubar’s death in 1975, his sons Kenneth, Raymond and James have operated the business. Timothy Bubar represents the third generation to be active in the company.

About Zenger Group

Buffalo, N.Y.-based Zenger Group provides timely and smart managed solutions for graphic and marketing communications since 1980. With the addition of Boncraft, the company has 120 employees in four divisions at five facilities. Its portfolio of services include: photography; creative design; electronic pre-press; small, medium and large-format offset printing; variable-data and on-demand digital printing; packaging; and direct mail processing. Web site: www.zenger.com.


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For more information, please contact:


Stephen R. Zenger
President and Chief Executive Officer
Zenger Group
Phone: (716) 871-5432 x203
Toll Free: (800) 876-2440 x203
E-mail: srzenger@zenger.com


Kerry C. Regan, on behalf of The Zenger Group
Cell: (585) 415.2026
Phone: (585) 461-4874
E-Mail: kerry.regan@earthlink.net



Zenger Group Re-Brands to Reflect Advancements in its Print and Marketing Communications Services

Wednesday, Oct 1 2008

BUFFALO, N.Y., Oct. 1, 2008 - The Zenger Group has re-branded to reflect its broadening range of comprehensive print and marketing communications services and the expanding geographic reach of its customer base. With the new corporate identity, Zenger Group has consolidated six Zenger companies into three, adopted a more modern graphic look and feel, and introduced two new tag lines: “Smart. Print. Now.” and “Smart. Mail. Now.”

The new brand identity is having its debut today, and is visible on Zenger’s refreshed Web site, www.zenger.com, which also has a new, simplified customer job submission and management capability and streamlined navigation.

“Our new corporate identity reflects the way the company has evolved,” said Stephen R. Zenger, president and CEO, Zenger Group. “Three strategies are at work: unifying our identity under the Zenger Group brand, updating our look to be more clean and modern, and introducing the new tag lines, which speak to our core capabilities. We help our customers to deploy print and mail communication quickly in smart, innovative ways that improve their marketing.”

With the re-branding, all four companies that operate at Zenger headquarters at 525 Hertel Avenue in Buffalo now share a unified identity as part of Zenger Group. Three legacy brands - Anderson & Wahl Photography, Parkside Press, and Ulrich Mail Advertising- are being discontinued. Their operations will be unchanged as Zenger Group departments.

Two other Zenger Group companies have been re-branded with the new look and more consistent identification as “a Zenger Group company.” They are:

  • Downtown Graphics, a retail operation at 726 Exchange Street in downtown Buffalo, with strong brand recognition in a more consumer-oriented space..
  • Partners Press, 1881 Kenmore Avenue, which specializes in large-format (40-inch offset), union-label commercial printing..

“Retiring some of the older brands eliminates a certain amount of confusion as to who we are and what we’re about,” Zenger said. “We’ve been using the Zenger umbrella for more than 10 years, and market research has shown that most customers see it as our core value proposition, representing a more solutions-based approach. At this point, we’ve built up enough equity in the Zenger name to assume it full time moving forward.”

The new corporate identity was developed by Sans Serif Design, Buffalo, and applied to most pieces, such as letterhead and business cards, by Zenger’s own internal creative design department.


Zenger Group

Zenger Group is a collection of three companies that work together to deliver managed solutions for graphic and marketing communications. The company has 70 employees in three facilities and 55,000 sq. ft. of production space. Its portfolio of services include: photography; creative design; electronic pre-press; small, medium and large-format offset printing; variable-data and on-demand digital printing; and direct mail processing. Web site: www.zenger.com.


# # #

For more information and media enquiries, please contact:

Stephen R. Zenger
President and Chief Executive Officer
Zenger Group
Phone: (716) 871-5432 x203
Toll Free: (800) 876-2440 x203
E-mail: srzenger@zenger.com


Kerry C. Regan, on behalf of The Zenger Group
Phone: (585) 461-4874
Cell: (585) 415.2026
E-Mail: kerry.regan@earthlink.net


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