Packaging Twilight

Just when you thought nothing could top the consumer following of Star Wars, or Harry Potter, along comes the vampire series, Twilight. Stephanie Meyer’s wrote the original Twilight novel back in 2005 with a mere first printing of 25,000. Two years later, she had three additional books in her series and vampire mania had begun.Twilight Book PackagingBoncraft was called in to discuss the need for packaging of these four books. A mighty task, as together in hard cover format, they weigh over 7 pounds. We developed some slipcase samples with an 80 pound basis weight to support and be the most stable package for the series. We would then be wrapping a printed litho sheet around the outside, and lining the inside of the box. Artwork from the publisher was right up our alley, difficult but not impossible, pushing all of our equipment limits. The design called for a common boarder of silver foil stamping on each panel of the box. The images for each panel were pulled from the front cover of the four books, two of which had touch plate colors in addition to process. It was then decided that the color impact for the consumer would be greatest with a match of the red color to become the box liner as well. Specifications we nailed down…now production.

Coordinating production of books, covers, cartons, wraps, liners and fulfillment in order to keep up with consumer demand was a team effort. Little did we know when the project was first presented that it would last for so long. Millions of books, three movies and tons of promotional items later, Boncraft is still producing custom slipcases for the Twilight Saga today. Thank you Stephanie Meyer.

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